Factors to consider before having that website designed for you

In this current age and time it is unavoidable for any business to have a running website. However, having a website that does not correctly represent you is as good as having none at all. Having browsed through a couple of websites across different market niches online, I have come to realise that business owners are missing out on important aspects on web design. If you are planning to build a website for yourself or business and absolutely have no idea where to start then this article is for you.

What are the most important factors to consider before having that website designed?

Build a strategy

This is basically understanding the purpose of your website. Ultimately it means that you should understand your business, its values and goals. Not understanding you or your business ends up having a website that don’t do you any justice online. It would be a challenge for your customers to get to understand what you do in order to make decisions.

A website that is well suited to its business is more successful than the one that doesn’t.

Customer Journey

Once you have understood your business it is time to understand your customer journey. Start by creating that first time impression. Do first time really matter? Absolutely yes. You can do this by creating an attractive homepage. A homepage is normally the landing page for most websites. Concentrate on making it look attractive and at the same time presenting the most appropriate information. Provide clear navigation options from the home page. This will make it easier for your customers to browse for more information by navigating through new pages on your website.

This is normally done by having introductory text and providing more call to actions like read more buttons.


This is what can make or break your online success efforts. After all it is the content on your website that sells your brand online. Misleading information on your website is definitely a miss. Consider having information that is more accurate and indeed communicates the right message to your online audience. When it comes to web design in Kenya as an art, you will notice this as one of the biggest blunders made by a majority of web designers.



How are you going to measure the success or return on investment your website is giving you at the end of the day? This is the point where you need to understand the power of analytics tools. With an analytics tool you will be able to see the performance of your website on quite a number of metrics. For instance you can be able to view the number of visitors to your website and their actions as well to name but a few. Google analytics is one such tools.