Five reasons businesses should consider investing in seo in 2017

SEO is the process of affecting the position of a website on search engine results pages (SERPs). Ranking well on search engines comes with many benefits for businesses. For example if your website appears on the first page of Google results listings based on a keyword you target, you would experience more targeted traffic that is more likely to convert as we are going to see below.

So why should you consider investing in seo in 2017?

5 reasons to invest in seo in 2017

1. Optimal User Experience

Your website listing on Google provides users with a good shopping and browsing experience. A visitor that clicks through to your website must have been satisfied enough to believe that what you offer is actually what they are interested in.

2. More optimal reach

This is in regards to the fact that traffic through search engines is a lot more targeted. Your listing only appears to those customers who are only interested in your products or services.

3. High possibility for conversion

As stated in point #2 above your listing only appears to those who are interested in what you are offering. There is a high likelihood that these visitors will eventually make a conversion once they find out what they are looking for on your website.

4. Optimal exposure for your brand awareness

A website that is correctly seo optimized and has got high rankings on search engines improves its brand awareness. Search engines are good platforms that businesses in Kenya should take advantage to improve their brand awareness in 2017.

5. Search engines provide insights

Search engines give you insights about the performance of your website on search engines. Google analytics tool is the one that provides insights from Google search engines. Based on these reports you can be able to view who visited your website and the pages they actually opened. This is a good way to improve on weak areas on your website.