Off Page SEO

Off-Page SEO

By now you are familiar with the term Search Engine Optimization or SEO. SEO is the major digital marketing strategy that is being practiced by nearly all businesses. It essentially entails all activities that are performed on and outside a website that actually influences its position on Search Engine Results Pages (SERPs). Basically seo is divided into two major categories, off page seo and on page search seo. We shall have a look at off page in this article.

Off page seo

Off-Page SEO

So what is offpae seo? off-opage seo involves processes that are performed outside a website and that improve its rankings on search engines. Many people often associate off-page seo with link building but it is not only that. In general, it involves any form of externally promoting a website – behond web design – just to make it rank higher on search engine results.
Unlike on-page seo, off page seo essentially entails activities outside the boundaries of a web page. These activities are
Link building
Social Media
Social Bookmarking

Benefits of off-page SEO

A successful off-page will have the following benefits website owners
Increase in rankings – The website will rank higher on search engines and this also means more traffic.
Increase in Page Rank – Google pagerank is Google is way of telling the importance of a website. The page rank scale ranges from 0 to 10. It was invented by one of Google’s founders – Larry Page – and is basically one of the reasons Google was able to provide relevant information to searchers.
More exposure – When your website has high rankings it also means more exposure. This simply is because when your website ranks higher in search engines, more people will see, share and even create links to it. It is like a never ending sequence of events where one events leaeds to another and another etc.
Bottom line
For your website to receive its fair share of traffic you will have to engage off page seo optimization techniques. This together with on page optimization will tremendously improve traffic to your website hence positively affecting your returns on investments.

Related links

SEO in Kenya