Why Seo is still the major digital marketing strategy

What is SEO? It is an acronym that stands for search engine optimization. Just like the name suggests Seo is essentially the process of affecting the position of a website on search engine results pages (SERPs) also known as organic results. By obtaining good rankings on search engines e.g Bing, Google and Yahoo, websites receive more visitors.

seo digital marketing strategy
It is a common behavior that internet users don’t click through pages and pages of organic search results but where a site ranks in organic results is very essential for directing more traffic to a website. Generally the higher the position a website ranks on organic search results the more likely it would be visited by a user.
Seo basically helps search engines to understand content on your website thereby correctly associating it with the keywords you use. SEO is typically a set of white hat best practices that web designers and webmasters use to boost the position of a site on search engine results pages (SERPs).
You may be interested in our SEO services in Kenya

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