Benefits of a responsive web design

Why your business needs a responsive web design before 2017

If you are a business, be it a tour and travel Agency, law firm, hotel, human resource agency or a consultancy company, a responsive website is the thing in 2017.
A responsive website is a website that detects different screen sizes and simply adjusts and fits those sizes. I have personally encountered quite a number of business websites in Kenya that are not responsive. This means that they are friendly to desktop screens only. This is a grave mistake also considering the fact that responsive web design is a key factor with regards to SEO. Google has actually updated its algorithm now gives authority to websites that are responsive.

So why exactly should businesses in Kenya consider having a responsive website.


Importance of a responsive website for businesses before 2017 begins

Super flexibility
Responsive web design sites are fluid, meaning content flows freely across different screen sizes. Both the grids and the images are fluid. Just as a liquid spreads out or draws in to allow its content to fill an allotted space and retain its appearance, responsive web design’s fluidity achieves the same result with website content on a device screen.

responsive web design in kenya
Excellent user experience
Basically responsive web designs make it easier for visitors to consume content on your website. A website that responds to screens across the board makes it generally easier for your consumers to get what they want.

user experience
Cost effective
Having a responsive site that conforms to the need of all device screens is cost effective as opposed to having two websites, one that is responsive for smaller screens and the other for desktop screens. The point here is you should not spend on two websites when you can actually do everything on a single site.


Recommended by Google
As discussed above Google has in the past substantially changed the way it works. It now values responsive websites in terms of SEO. In fact responsive web design is now one of the ranking factors goggle considers with regards to SEO.


The bottom line is businesses in Kenya need to wake up and have a responsive web design before 2017 is here. This is the only way they can remain relevant in today’s competitive online market.