6 benefits of having a website for your business in Kenya

6 reasons why a website is crucial for your business

May be we should ask ourselves this simple question. What is a website? In simple terms a website is simply a single domain that contains several web pages. By now everyone should have known or knows the benefits of having a website.

If you have a business without a website then you are losing out on great opportunities for your business online. Basically having a website for your business exposes you to a lot of opportunities online.

Imagine for instance a situation where potential customers have information on what your company offers but they can’t get your contacts anywhere. But if you had a website in place they would simply log on to your site and obtain your contacts easily from wherever they are.

In this article I am gonna highlight 6 benefits of having a website for your business.

Cost effectiveness

The cost of maintaining a website is generally lower as compared to the cost of maintaining a brick and mortar store. A website will virtually have all your products online without having to worry about theft and costs of leaving lights on the whole day or night.

Ease of accessibility

Your website can be accessed around kthe clock. This actually means that there is no point in time that your website can be inaccessible. Active shoppers essentially look out for goods and services be it day or at midnight. People prefer to find out if you actually have what they are looking for for before they make that visit to your store or office.

A website makes shopping convenient

 Do you really have to drive around looking out for goods or services? Unless driving is your passion the answer to this question is an absolute ‘NO’. If you actually don’t want to waste your time on the streets you can do all the shopping just at the comfort of your home. In fact a good number of people prefer shopping this way.


By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread.

People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner.


Without sales, or selling more than you spend, your business is doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but that’s a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile.

In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be!


Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Speak to us to see which are best for your business.

Bottom Line

It is imperative for every business to have a website. The more professional your website is, the more advantages you can gain. Feel free to let us know your thoughts by commenting on our Facebook Page.

Lets also know if we can help you by having a look at our web design in Kenya services page.

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